Who should attend this course?
This course is designed for marketers and analysts who use Google Analytics 4 (GA4) for measuring their marketing, websites and apps. No experience with GA4 is required to attend this course, but some level of marketing and/or analytics experience would give you a good head start.
Course Content
The course is broken down into four modules, each of which build upon each other to cover as much ground as possible whilst still keeping it grounded using practical examples and use cases throughout.
There are breaks in-between each topic, and a Q&A session at the end to go over any questions or concepts not touched on in the course.
GA4 Fundamentals
- How Google Analytics 4 works
- Using the interface
- Filtering your data
- Comparing your data
GA4 for marketing analytics
- Key events and conversions
- Campaign link tracking (UTMs)
- Acquisition reports
- Attribution reports
GA4 for behavioural analytics
- Reporting identities and consent
- Page and event reporting
- Event creation
- Funnels
Analysis and activation in GA4
- Segments and audiences
- Analysis in explorations
- Reporting activation
- Marketing activation
You will need to bring your laptop to this training session.
