Chelsea Blacker – Sell the Sizzle, Not The Search: Tactics for Appeasing Marketing Directors

Be it an in-house marketing director or new business decision maker, promoting search as a the way forward lacks sparkle and accountability in the face of other digital avenues like social media and email marketing.
Learn what your competitors are doing to close business, and effectively push SEO to the top of the in-house agenda. Understand the benefits of agency's pricing models, generating relevant leads, and learn a few sales techniques to promote search in any environment.