Nichola Stott – Mobile Serendipity: How Google Plans to Send Search Results to Users, Before You’ve Even Thought to Look

Since 2009 Google have been talking about their plans for Serendipitous Search on Mobile. Since moving from search to VP of Geo/Local Marissa Mayer has been spearheading this product development which is described as "mobile and opt-in".
Looking at significant product development from Caffeine, to Instant, to Social Circles and Google+, Nichola will explain how each stage of development underpins the required proclivity modelling and data collection for such a product to work.