Advanced Google Analytics’ Workshop
In just one day you'll master some of Google Analytics most advanced and powerful functionality
Advanced Google Analytics' Training
Dara Fitzgerald - Head of Insight, FreshEgg
April 11th - Brighton
£350
What You'll Learn
Google Analytics ain't easy! Most search marketers are pretty good with GA but there's lots more we'd all like to learn about to get more insight on our campaigns and measure campaigns more transparently. Learn about those extra features, hacks and workarounds that you always wanted to master.
- Advanced segments, custom reports, and when to use them
- Setting up and using Event Tracking
- Making the most of Multi-Channel Funnels
- The Foibles of the New interface
- Hacking the GA Tracking Code
- Understanding the Cookies
- Cross Domain Tracking- Avoiding the Pitfalls
These aren't bog standard training courses, delivered by full time trainers, who know nothing about real life, they're entirely bespoke and put together to solve your problems and make your life easier.
Never more than twenty five attendees to make sure all your questions and queries get answered
Who Should Attend?
If you're leading SEO campaigns where you have to communicate the success of your campaigns and gain valuable insight. Incredibly powerful for Account Managers, SEO Managers and aspiring Insight Directors.
About the Trainer
Dara is Head of Insight for Fresh Egg, responsible for helping clients understand, measure and improve the performance of their businesses online. Looking for accuracy in the often unpredictable world of web analytics, he is like an obsessive compulsive in a light switch factory. Outside of work he is doing the Brighton Marathon next year (but desperately needs to start training) and has just started playing the piano.
"It has been a pleasure to have learned from, and been guided by Dara. His personal drive, motivation and enthusiasm for all aspects of digital marketing has been truly inspirational"
Ben Martin
Global Community Manager - AVG
Who has attended previous BrightonSEO Events?
In just one day you'll master some of Google Analytics most advanced and powerful functionality.
