Agenda
Microformats and SEO
Glenn Jones - Founder/Director, Madgex
Googles rich snippets and creation of schema.org have brought semantic mark up into sharp focus for the SEO industry. The semantic mark up technologies like Microformats, RDFa and Microdata can seem complex and the implementation choices unclear. Glenn will explain the different technologies how to chose one and demonstrate how to mark up HTML so it is picked up by the search engines. Finally, he will take look at the future of how Google could mine social networks data to aid search recommendation within results.
Rel="author" - What's the Beef?*
James Carson - Bauer Media
20/20 dive into rel=”author” – explaining what author rank is and how it may affect search, how and why you should implement rel=”author” and (the holy grail) how to show up on the SERPs.
Maximizing your SEO Agencies
James Owen - SEO Manager, Hotels.com
Maximizing your SEO agencies is the key to a high ROI, little preparation will eat into your ROI long term.
I will be exploring the steps Hotels.com go through in preparation to work with a new SEO agency.
How to launch or re-launch a brand or product online effectively
Samantha Noble - Digital Marketing Director, Koozai
It can be very daunting when launching or re-launching a brand or product online and this is something that I can speak from experience on. Prior the launch of Koozai back in May 2011, a lot of hard work and effort went into getting it right first time and I want to share some of our top tips, things to avoid and a list of resources and tools to help you achieve the desired result.
How you can get BIG links from BIG media sites
Lexi Mills - Online PR Consultant, Distilled
PR SEO make love not war.
Lexi will be sharing some fundamental tips and tricks on how you can get BIG links from BIG media sites. She will review pros, cons the best practises for using news wires to build links.
Concluding with practical advice on how to overcome the challenges of implementing PR for SEO benefit and how to work with PR's to get them link building with you.
Killer Market Research for Peanuts
Adam Lee - Managing Director, No Pork Pies
The development of Social Media monitoring tools, web scrapping and APIs has lead to a wealth of information being available for research purposes.
Traditionally companies will pay Market Research companies tens of thousands of pounds to conduct a market research campaign to gather information now available online, which can be collected in a fraction of the time and at a fraction of the cost.
Killer Market Research for Peanuts looks at how No Pork Pies uses their tools to collect, analyse and understand online data to deliver in-depth analysis and insights into client's customers, competitors and industry trends.
Searchbots: Lost Children or Hungry Psychopaths? What Do Searchbots Actually Do?
Roland Dunn - Partner, Refined Practice, Freelance digital bloke, Cloud Shapes.
Searchbots endlessly crawl our websites, but how much do we know about what they actually do? Do they find all our content? Can their time be spent more effectively? How can we actually see and make sense of what they do?
Answers to (most of) these questions and more to be discussed .....
Future SEO Vistas – the Semantic Web and the Internet of Things
Philip Sheldrake - Consultant, Author and Prime Number Fan, Meanwhile
What does SEO mean when the web itself is a universal exchange of data, information and knowledge? When the web understands the meaning of the content and participation? When the 'things' on the Internet far outnumber the humans?
20 Tools You May Not Have Heard Of, But Should Be Using*
Kevin Gibbons - Director of Strategy, SEOptimise
Quick presentation to introduce 20 different tools, mostly SEO - but probably some social media and project management ones too!
SEO & PPC Working Together in Harmony*
Craig Lister - Client Services Director, Jellyfish
SEO & PPC Working Together in Harmony will focus on how to optimise and learn from your SEO and Paid Search campaigns to make sure they complement each other and deliver on your client’s objectives.
Mystery Talk*
Dom Hodgson - CEO, EmberAds
Dom will be doing a Mystery Talk...
This is partly to keep the mystical quality of BrightonSEO alive (you never know what to expect) and partly because he hasn't nailed down the content..
If you've any suggestions for topic titles, @thehodge on twitter them...
Sell the Sizzle, Not The Search: Tactics for Appeasing Marketing Directors*
Chelsea Blacker - Search Manager, SEOptimise
Be it an in-house marketing director or new business decision maker, promoting search as a the way forward lacks sparkle and accountability in the face of other digital avenues like social media and email marketing.
Learn what your competitors are doing to close business, and effectively push SEO to the top of the in-house agenda. Understand the benefits of agency's pricing models, generating relevant leads, and learn a few sales techniques to promote search in any environment.
Search marketing - from Panda to Black Swan
Gary Preston - Strategy Director & Stefan Hull - Insight Director, Propellernet
Search marketing is changing and the way we do things has to change too.
Tactics that routinely used to deliver success are increasingly devalued and now, more than ever, we need to earn our place among successful marketers of every shape, size and channel.
If we are able to take responsibility for our actions we have an unprecedented opportunity to lead digital strategy now and in the future.
If we don't...
Mobile Serendipity: How Google Plans to Send Search Results to Users, Before You've Even Thought to Look*
Nichola Stott - Founder & Director, theMediaFlow
Since 2009 Google have been talking about their plans for Serendipitous Search on Mobile. Since moving from search to VP of Geo/Local Marissa Mayer has been spearheading this product development which is described as "mobile and opt-in".
Looking at significant product development from Caffeine, to Instant, to Social Circles and Google+, Nichola will explain how each stage of development underpins the required proclivity modelling and data collection for such a product to work.
It's only words? Working with Content Strategy
Charlie Peverett - Content Strategist, iCrossing UK
Content may be king, but it's also common currency online.
Taking a content-centred view of the world is a practical way of making sense of the many reasons we publish online, and helps us to work out the purpose, the pain and the politics of who's really involved in making it happen.
We've found that SEO, when partnered with content strategy, can get deeper into organisations while still achieving results - we just need to work a little differently with one another.
Enterprise SEO Titties*
Tony King - Head of Search Marketing, FindaProperty.com
Another internet conference, but still no mention of porn, even in Brighton!?
Sorry to disappoint once again. Whilst I will indeed be sharing some of the finest titties available on the web, rest assured that there’s nothing (too) blue in my presentation. As a general rule I try to keep my titties close to my chest, but for once I will be sharing a selection tools, tips and techniques (titties) I use regularly when performing enterprise level SEO tasks.
*These sessions are 20x20 sessions means they're made up of twenty slides each lasting twenty seconds, so six minutes forty seconds in total. They cut straight to the chase and were a huge hit at our last event.
