We were lucky enough to have a panel discussion with Pierre Far from Google, Dave Coplin from Bing, Rishi Lakhani an independent consultant and Martin MacDonald from Expedia EAN and chaired by Tony Goldstone from FreshEgg to chat, discus and vigorously debate some of the biggest issues in the world of SEO and search.
Be it an in-house marketing director or new business decision maker, promoting search as a the way forward lacks sparkle and accountability in the face of other digital avenues like social media and email marketing.
Learn what your competitors are doing to close business, and effectively push SEO to the top of the in-house agenda. Understand the benefits of agency's pricing models, generating relevant leads, and learn a few sales techniques to promote search in any environment.
Dom, the man, the legend, the golden suit wearer treated us to the tale of how he started a sweet shop and advertising company.
Since 2009 Google have been talking about their plans for Serendipitous Search on Mobile. Since moving from search to VP of Geo/Local Marissa Mayer has been spearheading this product development which is described as "mobile and opt-in".
Looking at significant product development from Caffeine, to Instant, to Social Circles and Google+, Nichola will explain how each stage of development underpins the required proclivity modelling and data collection for such a product to work.
20/20 dive into rel="author" -- explaining what author rank is and how it may affect search, how and why you should implement rel="author" and (the holy grail) how to show up on the SERPs.
SEO & PPC Working Together in Harmony will focus on how to optimise and learn from your SEO and Paid Search campaigns to make sure they complement each other and deliver on your client’s objectives.
Another internet conference, but still no mention of porn, even in Brighton!?
Sorry to disappoint once again. Whilst I will indeed be sharing some of the finest titties available on the web, rest assured that there’s nothing (too) blue in my presentation. As a general rule I try to keep my titties close to my chest, but for once I will be sharing a selection tools, tips and techniques (titties) I use regularly when performing enterprise level SEO tasks.
Search marketing is changing and the way we do things has to change too.
Tactics that routinely used to deliver success are increasingly devalued and now, more than ever, we need to earn our place among successful marketers of every shape, size and channel.
If we are able to take responsibility for our actions we have an unprecedented opportunity to lead digital strategy now and in the future.
If we don't...
Maximizing your SEO agencies is the key to a high ROI, little preparation will eat into your ROI long term.
I will be exploring the steps Hotels.com go through in preparation to work with a new SEO agency.
PR SEO make love not war.
Lexi will be sharing some fundamental tips and tricks on how you can get BIG links from BIG media sites. She will review pros, cons the best practises for using news wires to build links.
Concluding with practical advice on how to overcome the challenges of implementing PR for SEO benefit and how to work with PR's to get them link building with you.