Go Big or Go Home – Hannah Smith, Distilled
Hannah spent 7 years working in Offline Marketing until her fairy godmother told her that the internet was the future - not one to ignore such sage advice Hannah made the switch to online.
At Distilled she manages a team of SEOs and implements technical and link building projects. She's also an SEOmoz Associate, and blogger for State of Search and SEO Chicks.
When it comes to link building, mediocre content is unlikely to cut it; but nevertheless there are risks associated with big budget content. In this talk, Hannah shares her experiences of creating big budget content, from getting client buy-in, ideation and dealing with the inevitable bumps in the road.