CRO, viral mechanics and unconventional business practice to boost sales by 450% – Marcus Taylor, Venture Harbour
Marcus Taylor is an award-winning, young entrepreneur from Oxford with a passion for online business and the music industry.
Day-to-day Marcus runs Venture Harbour, a company that helps brands within the music and entertainment industries grow their businesses online.
Venture Harbour also manages a collection of Marcus' own projects, includingTheMusiciansGuide.co.uk; a website Marcus established at age 16 which has grown to annually help over 300,000 musicians learn new ways to grow their fan base.
In 2012, Marcus spent 4 months creating an online 'Groupon for musicians' campaign that would run for just 100 hours. In this talk, Marcus shares how a few last minute tweaks and unconventional business practices increased the success of the campaign by over 450%.