Building a plan it integrate Search, Social, Content and PR in 2013 – Matt Roberts, Linkdex
Matt began his marketing career in big brand direct marketing agencies 20 years ago.
For the past 9 years he’s trained search marketing teams, worked with brilliant brands, created in-house agency search technology and been an affiliate, before becoming a founding member of the Linkdex team to manage product development and marketing.
Last year we saw Penguin, Panda and G+ authorship push the needle towards quality rather than quantity. In an environment where content marketing and social signals are beginning to move the scales more than mass link building, we should reassess our SEO strategies and understand how this integrates with other disciplines.In this talk, Matt discusses: Why SEO, Social Media, Content Marketing and Public Relations are becoming integrated and what it means for us, How to create optimised content that will resonate with the right people, Whether you should cultivate an integrated team of specialists or hire freelancers and How to form a collaborative marketing strategy which utilises each discipline.