Microformats, Schema & Rich Snippets Workshop

In just one day you’ll master Microformants and Schema to trigger Rich Snippets.


Microformats,Schema & Rich Snippets Training

Richard Baxter – Founder, SEOgadget
September 13th – Brighton



What You’ll Learn

Google and the other search engines have really made the move to reward websites that make use of semantic markup like schema.org, microformats and RDFa. You will find if you content is marked up correctly your websites will achieve rich-snippets which can be a great way to increase CTR from your natural search results. This workshop will take you through the process of implementation and testing of the following protocols as well as how to build a business and measure their impact.

  • Applications
  • Authors
  • Businesses and organizations
  • Events
  • Music
  • People
  • Products
  • Products with many offers
  • Recipes
  • Reviews


These aren’t bog standard training courses, delivered by full time trainers, who know nothing about real life, they’re entirely bespoke and put together to solve your problems and make your life easier.

Never more than twenty five attendees to make sure all your questions and queries get answered


Who Should Attend?

If you’re a technical SEO, in-house search manager or have responsibility for putting together on-site SEO audits you’ll get huge value from getting your head around how to implement Schema and other Microformats on a site to trigger CTR boosting Rich Snippets.


About the Trainer

Richard is Founder and Director at SEOgadget, an ROI driven internet marketing agency based in the UK.

After spending years learning his craft working for the engineering, retail, recruitment and travel industry, he progressed to become Head of SEO at Cheapflights.co.uk, one of the most visible UK travel industry websites.

Richard founded his own search marketing agency based on the belief that SEO campaigns can drive instant & measurable return on investment with the right combination of high quality link building, technical SEO strategy and conversion rate optimisation.


“Richard has proven himself to be among the most talented and passionate marketers in search. I have worked with him on numerous projects and always been amazed at the value he provides”

Rand Fishkin

CEO, SEOmoz inc.



Who has attended previous BrightonSEO Events?

In just one day you’ll master Microformants and Schema to trigger Rich Snippets.


Image courtesy of SEOmoz