Advanced Google Analytics Training

  • Date:
    14th Sep 2017
  • Location:
    Brighton
  • Price:
    £475
  • REGISTER
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IN JUST ONE DAY YOU’LL TAKE YOUR UNDERSTANDING OF GA TO THE NEXT LEVEL.

Earlybird Ticket: £425 (Ends 19th June 2017) Normal Ticket: £475

Course Timings: 9:30 – 4:00

What does the course cover?

Google Analytics ain’t easy! Most search marketers are pretty good with GA but there’s lots more we’d all like to learn about to get more insight on our campaigns and measure campaigns more transparently.

Learn about those extra features, hacks and workarounds that you always wanted to master.

  • Common configuration/tracking issues
  • Account run through – mini health check process
  • Channel/Content Analysis
  • Multi-Channel Funnels & Attribution
  • Custom Reports and Segmentation
  • Demo of Google Data Studio

 

Advanced Google Analytics Training Agenda

10:00 – 11:30 Practical Health Check

  • Admin config review
  • Reporting data review
  • Spotting errors quickly
  • Reviewing on-site tracking implementation
  • Tools for basic debugging

 

11:30 – 11:45 Coffee Break

 

11:45 – 13:00 Funnels, Flows & Attribution

  • Goal Set up and funnel reporting
  • Ecommerce reporting
  • Multi-channel Funnels (MCF)
  • Attribution – Model Comparison Tool

 

13:00 – 14:00 Lunch

 

14:00 – 16:00 Analysis, Insight & Automated Reporting

  • Segments
  • Custom reports
  • Methods for setting up automated regular reports:
  • Reporting API (Google Sheets)
  • Google Data Studio

 

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Testimonials

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch

Stuart Kerr
Head of Digital-Liberty Games

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences

Danielle Easton
SEO Consultant-22 Digital

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!

Brett Saltalamacchia
SEO Analyst-Lovehoney

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.

Matt Allfrey
SEO Manager-iCrossing UK

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.

Juliet Perrachon-Bazire d'Arguesse
Co Founder-Bébé Voyage

RECENT EVENT ATTENDEES HAVE INCLUDED

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What to expect?

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

Training

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