Google Analytics Fundamentals Training

  • Date:
    14th Sep 2017
  • Location:
    Brighton
  • Price:
    £475
  • REGISTER
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LEARN HOW TO SET UP AND USE GOOGLE ANALYTICS (GA) LIKE A PRO – FROM ZERO TO HERO IN A DAY

Earlybird Ticket: £425 (Ends 19th June 2017) Normal Ticket: £475

Course Timings: 9:30 – 4:00

What does the course cover?

Hands on and specifically designed for GA newbies, learn Google’s best practice for setting up, getting around, managing and reporting on your GA Account. Avoid costly and painful pitfalls. Save your business £s. By the end of the day you’ll have the basics down, and be comfortable using this industry standard analytics tool.

Google Analytics Fundamentals Training Agenda

Bring your laptop, we’ve got coffee. Here’s the key sections

  • Objectives
  • Governance
  • Planning
  • Structure
  • Setup
  • Reports
  • Resources

 

10:00 – 11:30 Orientation

  • Objectives – how GA works, who it’s for and what it can do.
  • Governance – We’ll cover GA Account ownership and management, User Access and essential documentation to safeguard your data.
  • Planning – An introduction to Analytics Measurement. Here you’ll begin to define what success looks like (for you) and avoid ending up lost in a GA data forest. Less is more.
  • Getting around the GA Interface – Key reports, how to find them and how to use GAs tools to drill down deeper into your data.

 

11:30 – 11:45 Coffee Break

 

11:45 – 13:00 Account Set Up 1

  • Account Structure – How GA fits together: Accounts, Properties, Views, Filters, Goals, E-commerce, Segments and other key terminology.
  • Account Setup – You’ll be learning the 9 simple steps to setting up GA like a pro. We’ll walk you through setting some of these up on your own GA Account.

 

13:00 – 14:00 Lunch

 

14:00 – 16:00 Account Set Up 2 / Reporting

  • Campaign Tagging Primer – How to track emails, social, other digital channels not tracked out of the box in GA.
  • Account Reporting – Key reports including E-commerce, Goals, Devices, Channels, Campaigns, Goals, Landing Pages.
  • Account Reporting – You’ll find out how to (and be adding) Custom Dashboards and Custom Reports too.
  • GA Resources – a ton of useful, actionable resources to enable you to gracefully move from hero to analytics ninja.
  • Q&A – Your chance to ask any GA questions.

 

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We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Testimonials

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Head of Digital-Liberty Games

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences

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It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!

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