In this talk, Cheryl will discuss the challenge facing Digital PRs when it comes to reporting, and the expectation that we can demonstrate 'value added'. She will also discuss how we can get much closer to doing this by reporting on a broader mix of metrics, rather than just talking about volume of results or links earned alone. She'll also explain where you can get data from to inform other metrics, and how to curate the right blend for your clients.
Measure your PR success without focusing on just volume metrics
brightonSEO April 2024
About this session
Syndicate 1&2
Thu 25 Apr, 2024 | 01:40 PM
How to use TikTok for reactive campaigns
brightonSEO April 2024
In this talk, Sarah-Jayne will share her tips to identify and leverage TikTok trends to land high quality links for your clients. Sharing her experiences using the platform for reactive success, she will reveal her tips to identify relevant trends in line with your clients' brand and SEO priorities. The talk will cover actionable insights to find unignorable and newsworthy angles, craft the perfect pitch and source highly relevant contacts to outreach to.
About this session
Syndicate 1&2
Thu 25 Apr, 2024 | 01:40 PM
Entity lifting: the PR link technique that future proofs rankings
brightonSEO April 2024
Entity lifting is a new digital PR link-earning technique that drives incredible, near-instant results for SEO performance. In this talk, Andrew Holland will explain exactly what entity lifting is, why it works, and how you can apply it immediately to your websites.
About this session
Syndicate 1&2
Thu 25 Apr, 2024 | 01:40 PM
