Measuring the ROI of Social Media Marketing
Allegra is Engagement Manager at Cobb Digital, where she is responsible for content and social media strategy. Having spent a decade working on demonstrating the value of creative marketing in the data-driven world of digital, she has become adept at proving the worth of building communities. Allegra is also a Director of Brighton Digital Women, a non-profit organisation which supports women to grow within the digital sector.
Approximately 80% of brands are using social media marketing in some form, but 60% of marketers say that measuring the ROI of social media is their biggest challenge. In this session we will go beyond the vanity metrics of likes and shares to analyse the impact that social media has on a business’ bottom line. […]