Micro influencers and poor influencer marketing
Allyson is Strategy Director at iCrossing, one of the UK’s top digital agencies. Working across all digital channels, she plans and directs marketing strategy to deliver on client objectives and drive results. In 2016 she won the Masters of Marketing Search award for L’Oreal’s search strategy, including using consumer intent data to inform product positioning.
Influencer marketing has taken off in the last two years. This talk will take a look at how SEO gave birth to this digital phenomenon, and what we can learn from how brands currently work with influencers – the good, the bad and the ugly – to cement it in our marketing activity for years […]