Turning around Search Visibility Using Machine Learning
Cecile has been in the digital marketing industry for over 8 years and is currently Head of SEO for PriceMinister.com, a leading eCommerce site in France. Prior to this, she was responsible for the creation of digital marketing strategies at Ucatchit.
Authoritas teamed up with the SEO team of PriceMinister.com to build an automated approach to devising and automatically implementing a winning SEO and content marketing strategy at scale across millions of keywords from the Web Graph. This resulted in a 41% increase of organic search visibility in 5 weeks.