International SEO - Optimizing Your Site For a Global Audience
Cécile is responsible for all aspects of SEO for the Dell website across Europe as part of a Global SEO team. Prior to that she has been managing the Dell online sales for France, Spain and Italy.
Ensuring the right international SEO strategy is crucial for success along with a process lead approach from global marketing teams when rolling out content internationally. This talk will uncover the behind the scenes factors that make international content rank highly or not.