The power of joining internal and external link data
Jon is an experienced senior leader with over 19 years’ experience within the Digital Marketplace working for large corporate organisations to start ups within the sector. Having worked Senior Roles for Agencies, Publisher side with Yahoo and more recently the Ad Technology space as VP and MD EMEA of Marin Software and CMO Karhoo Inc. Jon has a strong understanding of all sides of the market, very strong business and people connections across EMEA and recognised for his experience and thought leadership within the European online advertising industry. Having worked in Paid Search since its inception, with many years’ experience in SEO, Display and Paid Social as well He is a regular speaker/moderator at conferences worldwide and frequently judges Awards in the Industry such as UK Search Awards, European Search Awards, US Search Awards, Performance Marketing Awards to name a few.
In this presentation Jon will be analysing external links and marrying this with internal links data to better maximise their value. This leads to shaping internal linking on your site to drive higher page authority, rankings, traffic and ultimately ROI?