Global Head of Communications at PledgeMusic
A multi-award winning digital marketing and communications professional and leading specialist in PR and SEO integration, at strategic and tactical level. Combining technical knowledge, analysis, understanding of the internet and consumer behaviour with creativity to create metric driven, measurable strategies.
Lexi Mills will be using real life examples to show how to plan and execute a content campaign designed to increase impact and reduce failure. She will discuss the psychology of promotional targets and outreach professionals and why understanding this is critical when pressing launch on a new campaign.