speaker-info

Mindy Gofton – I-COM

Don't Call Me Bae: Are You Engaging or Annoying Your Customers?

With over 10 years experience in search marketing, as Head of Marketing Strategy & Innovation at Manchester digital agency I-COM, Mindy ensures that the company’s marketing campaigns are aligned with client objectives and expectations and that I-COM’s offering keeps pace with the rapidly-changing digital environment. An ex-academic, Mindy is also a reformed music blogger and a black belt kickboxer.

My Sessions

Don’t Call Me Bae: Are You Engaging or Annoying Your Customers?

A talk based on original research, learn more about what engages and annoys people from brands on social media. Using feedback from consumers, find out how to effectively understand and communicate with your target audience in order to build convincing social media and influencer campaigns.

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