Harnessing your Online Reputation
Myles is the Founder & CEO of BrightLocal, the local search reporting & citation specialist. He leads the BrightLocal research team, conducting studies into the local search industry & local consumer attitudes to reviews & website content. Myles writes regularly for Search Engine Land & Search Engine Journal.
A positive online reputation is crucial for businesses with 1 outlet right-up to national brands & franchises. Reputation impacts the whole consumer discovery & purchase process; it affects your ranking in Google, your PPC & organic click-thru rates and most importantly the trust that new customers have in your business and if they choose to […]