speaker-info

Olga Andrienko – SEMrush

Agile marketing: A step-by-step guide

Olga is the Head of Social Media at SEMrush. Together with her team she has built one of the strongest international communities in the online marketing industry. In 2016 Olga mainly focused on tapping into new markets, and YoY average revenue growth from top 10 new markets was >90%

My Sessions

Tinder Science Of A/B Testing and Conversion Optimisation

Tinder is a perfect place to test one’s marketing skills. After real tests and bio optimisation, I’ll share the anatomy of a perfect profile and 7-message conversation funnel, focus on psychology principles and people’s perceptions. Also, I’ll take you beyond dating and share other ways you could use Tinder, such as market research, branding and […]

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Agile marketing: A step-by-step guide

For many companies adopting agile principles in marketing was an important factor of their success and rapid growth. This session will present examples of agile marketing in action. Olga will share how SEMrush, Buffer and other companies embraced agile principles in marketing, built a close-knit team and increased their presence on the market.

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