Why you Should Scrap your "Content" Budget Line
Rebecca is Head of Content at Builtvisible, leading their international outreach and content portfolio.
Content is not a channel, and we need to stop treating it as one. At its most valuable, content production should be tied to our channel based strategies, but somewhere along the way we’ve become a little confused about the role content has to play. This talk will demystify how to attribute value to content, […]