speaker-info

Rebecca Brown – Builtvisible

Why you Should Scrap your "Content" Budget Line

Rebecca is Head of Content at Builtvisible, leading their international outreach and content portfolio.

My Sessions

Why you Should Scrap your “Content” Budget Line

Content is not a channel, and we need to stop treating it as one. At its most valuable, content production should be tied to our channel based strategies, but somewhere along the way we’ve become a little confused about the role content has to play. This talk will demystify how to attribute value to content, […]

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