Content Optimization: How to Turn Readers Into Revenue
Shanelle does content and growth at Shopify, the ecommerce platform made for you. She’s a jill-of-all-trades marketer with a 10-year background in growth and content marketing.
Walk away with a full framework for crafting data-informed content that not only pleases our algorithm overlords, but converts. From content ideation all the way through to content optimization, here’s how to turn your content efforts into cold, hard cash.