We allocate thousands of free tickets for each brightonSEO conference via our ballot system.

We had to introduce a ballot because demand for our free tickets kept crashing ticketing platforms then selling out in minutes which was all a tad too frantic for us and the internet.

One way to avoid the scramble for tickets would be to scrap the free tickets but that’s not our style and we like having three ticket types for people to choose from:

  1. A free ballot option that’s great for people starting out in the industry
  2. Friends tickets, which give people a chance to secure a ticket easily (particularly valuable if their time is precious) and enjoy perks like our famous merch
  3. Training tickets, for people who really want to get the most from the event. They arrive a day early for a full-day of training to delve deep into one topic and then get the variety of the conference as well
  4. Fringe conference tickets, for people who want to spend the day before the conference focused on web analytics and CRO at MeasureFest, paid social media at the Paid Social Show, digital PR at the Online PR Show, and PPC at the Search Advertising Show. Fringe tickets include entrance to the brightonSEO conference too, for two days of learning.

How the ballot works

Instead of all that drama we now open a ballot registration form for around 48 hours a few months before each conference. If you’d like a free ticket you just enter your details then we randomly select people who will be offered free tickets.

Typically around 20% of the people who join the ballot get a free ticket so if you want to ensure you get a ticket you can buy one of our training or Friend tickets or grab one for our fringe conferences which include entrance to the main brightonSEO conference.

Summer 2021 ballot

The ticket ballot will be open from 9am (UK time) Monday 24 May to 6pm Tuesday 25 May.

We’ll release some tickets at the end of May then hope to release some more once it’s clearer how many people we can safely and comfortably fit into the venue.

With brightonSEO stretching out to two days in July, ballot tickets will be valid for one day only. When you enter the ballot you can specify which date you’d prefer or let us pick one at random. Content will be different on each day with topics spread across both days so you can pick based on your availability (not by topic theme).

You can register to watch the online conference live for free.

To be amongst the first to hear about future ballots, subscribe to our mailing list and follow us on Twitter.

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