We allocate thousands of free tickets for each brightonSEO conference via our ballot system.
We had to introduce a ballot because demand for our free tickets kept crashing ticketing platforms then selling out in minutes which was all a tad too frantic for us and the internet.
One way to avoid the scramble for tickets would be to scrap the free tickets but that’s not our style and we like having three ticket types for people to choose from:
- A free option that’s great for people starting out in the industry
- Friends tickets, which give people a chance to secure a ticket easily and enjoy perks like VIP wifi and our famous merch (particularly valuable if their time is precious)
- Training tickets, for people who really want to get the most from the event. They arrive a day early for a full-day of training to delve deep into one topic and then get the variety of the conference as well
- Fringe conference tickets, for people who want to spend the day before the conference focused on web analytics and CRO at MeasureFest in September and paid social media at the Paid Social Show in April. These include entrance to the brightonSEO conference too for two days of learning.
How the ballot works
Instead of all that drama we now open a ballot registration form for 48 hours a few months before each conference. If you’d like a free ticket you just enter your details then we randomly select people who will be offered free tickets.
They have a limited amount of time to claim their ticket so we are able to reassign a few more after that initial batch.
Currently around half of the people who join the ballot get a free ticket (we call it the Thanos ratio) so if you want to ensure you get a ticket you can buy one of our training or Friend tickets or grab one for our fringe conferences which include entrance to the main brightonSEO conference.
The best way to get updates on dates for the ballot is to subscribe to our mailing list and follow us on Twitter.