You can check out this session on October 2, 2020


Malte Landwehr

Malte Landwehr

Searchmetrics GmbH

About this Session

Over the last 10 years we have heard that backlinks are dead, keywords are dead, PBNs are dead. Then mobile was supposed to change everything. After that, voice search was supposed to change everything. Now BERT is supposed to change everything. I will look at these – and other – myths and use data to evaluate them. Also, I will highlight what is truly important for SEO in 2020 and beyond. Backed by data, of course!

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