You can check out this session on September 13, 2019 at 10:00 am - Auditorium 1


Greg Gifford

Greg Gifford


About this Session

Google’s algorithm has evolved far beyond the simple keyword-to-keyword matching system most SEOs are still using for the basis of their optimization efforts. In this presentation, Greg’s going to share details on how your SEO strategies should shift now that Google’s search algorithm is based on entities and relationships. Learn how signal weights have changed, how Local SEO and Mobile SEO are changing the landscape of search, and how Google My Business is your secret weapon to feed entity info about your business directly to Google.

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