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About this Session

Data is great, most of us involved in this event have made a career out of it. But no one ever stops to think about what happens if it goes wrong. As the data world gets continuously more complicated (and even more complicated as cookies continue to get whipped from us), should we be relying solely on data or should we go back to leaning more heavily on intelligence and insight? I will talk about what happens when data goes wrong (both in marketing but also in things like politics (think Brexit and Hilary Clinton’s team ignoring her husband in the primaries…)) and what other things we should be looking at to fill its place/make it work better.

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