You can check out this session on October 2, 2020


About this Session

Google is constantly innovating, with the appearance of new SERP Features almost on a weekly basis – and now, with the arrival of BERT, search as we know it has changed forever. Instead of keywords we’ll need to prioritise intent, and our content throughout the customer journey will need to shift to accommodate this. If we don’t, we risk losing thousands, if not millions! In this talk, I’ll show you how to make sure that doesn’t happen, with an intent led strategy.

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