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About this Session

Molly will talk about how to build emotion into SEO copy and to write for the reader, not Google. SEO copy doesn’t have to be bland or boring, it can have the same clout as any other piece, and it isn’t just about the top level pages either. There will be tips, tricks and prompts to take away, to really get you thinking about creative copy that tells a story, as well as hitting those SEO keywords and objectives too.

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