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Speaker

Jon Buchan

Jon Buchan

Charm Offensive

About this Session

Jon got hellishly drunk one night and wrote a completely absurd cold email. He was still tipsy the next morning and thought it was still a good idea to send it to pretty senior Marketing Directors at big brands. He’s used this same style to get senior editors at large publications to respond and publish his clients’ content (with juicy links). He’s used it to help friends get as many job interviews as they want, and to meet people he really looks up to.

In this talk, Jon will provide a line-by-line analysis of his original drunk cold email, explaining the joke formulas and persuasive devices at work. He’ll also reveal the email he used to get their client, Symantec, featured on the front page of VentureBeat. He’ll provide joke formulas that anyone can use to make their cold outreach copy more charming, entertaining, memorable, and effective.

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