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Speaker

Margo Howie

Margo Howie

MediaCom

About this Session

81% of consumers remember the Amazon product page they bought from, while only 28% remember the TV ad. As SEOs we understand the power of digital content, but with more consumers starting their buying journey on Amazon than search engines we need to consider the role of commerce platforms in the organic journey. Luckily, as Margo from MediaCom’s eCommerce Practice will discuss, SEOs are equipped with the right set of skills to understand and improve this side of the consumer journey.

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