You can check out this session on September 28, 2018 at 12:10 pm - Auditorium 1


John Brasington

John Brasington

Pi Datametrics

About this Session

John takes us through the idea of ‘Contextual optimisation’. As Google evolves, it’s no longer enough to optimise content on a page-by-page basis.

Focussing on complementary and conflicting content, John shows us that working with an ecosystem approach to content creation is the only way to futureproof revenue, and preserve value.

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