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Bethan Rainford

Bethan Rainford


About this Session

With so many brands and retailers looking to scale performance marketing activity currently, we talk about why it’s important to think about the customer experience beyond the click and tactics to help drive conversion and CX. In addition to optimising the purchase process and reaching customers successfully within their discovery phase, we also cover the importance of creating a strong DTC proposition across key paid channels and generally creating an engaging experience in today’s increasingly competitive DTC environment.

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