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About this Session

This talk will be about how to get links in top-tier publications on an international scale. Laura will share her experience on how she and her team work in more than 10 countries on an almost daily basis. You’ll learn how they come up with content that travels, how they reach out to journalists to get the best links all around the world and how to adapt culturally to different countries.

She will talk about what has and hasn’t worked, share key take-aways and the best approach to take when starting to work in a new market.

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