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About this Session

Since Google mentioned EAT, so many people associate it purely with SEO. But do SEO teams really need to work on improving EAT in order to increase ranking? The concept of Expertise, Authority and Trustworthiness isn’t new and it didn’t start when Google first mentioned it. Building authority trustworthy brands, supported by industry experts is really the only way to succeed in any industry, and here we get to the point. SEO teams do not build these brands alone, there are so many specialists and so much time behind building these brands, and the aspects that Google wants us to show off.

In this talk, Izzy will show you why SEO teams can’t build up the EAT alone, and how to develop a strategy that engages the whole team in order to truly build up your brands or clients EAT, and how to show it off to both visitors and Google!

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