You can check out this session on September 28, 2018


Briony Gunson

Briony Gunson

Pole Star Digital

About this Session

If you work in an agency or consultancy, then you know that time is our currency and how it affects the bottom line, particularly for SMEs. I will share guidance on processes for effective planning/project management for digital marketing services and how to forecast team capacity based on client retainers and projects. Aside from facilitating commercial stability, reducing stress and reining in over-servicing, I’ll also go into the benefits of how this approach has empowered the Pole Star Digital team to be more invested in Pole Star Digital as a business.

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