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Nandita Patkar

Nandita Patkar

Study Group Ltd.

About this Session

Data wars have begun! Apple’s iOS14 update has already massacred social performance marketing.

Feels like the tech world is increasingly divided into two parts: those espousing privacy above all else as a KSP vs those who FLOC to alternative solutions to performance measurement and audience targeting.

The key question is: is the customer still at the heart of the digital strategy?

Can digital marketers re-invent data-led marketing while respecting our customers’ ever evolving privacy considerations? This talk explores some practical steps towards realising customer-first digital marketing in the brave new world of post iOS14 and the impending 3rd party cookie deprecation.

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