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About this Session

Despite being close to customers, data and insight, marketers often struggle to get wider business buy-in for marketing initiatives. This is often due to a disconnect between how marketing communicates value and how other departments measure success (it also doesn’t help that everyone who uses social media thinks they’re a marketer!)  In this talk, Bethan will cover:

– How to build and present an argument to get budget and buy-in
– How to demonstrate the value of SEO and other long term marketing initiatives (especially when you have no historic data)
– How to build confidence in presenting to the C-Suite
– How to raise red flags and wider influence business strategy

This is the perfect talk for anyone in, or aspiring to move up the ladder to, a marketing leadership position.

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