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Speaker

Heather Horton

Heather Horton

Ecrubox Digital
@ecrubox

About this Session

Data democratization means we are living and operating in an increasingly ‘cookieless’ world, first party data is now king. With this in mind, permission marketing (see: your own email list) and server-to-server integrations are the best ways to retain control over our targeting, and ultimately, the measurability of our advertising efforts.

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