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Toby Neilson

Toby Neilson


About this Session

This talk proposes that paying attention to the principles of narrative theory and classical storytelling can help us more effectively communicate with one another. Be it with colleagues or clients, thinking about analysis, recommendations or general communications through the structure of established storytelling practices is a powerful way of producing both engaging and shareable work. Looking at examples ranging from popular cinema to ancient mythology, this talk will show how thinking as storytellers can help us be better SEOs.

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