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Alex Fisher

Alex Fisher

Cedarwood Digital

About this Session

This talk is about how our digital marketing strategy has changed since the pandemic began. I will discuss the benefit of shifting your focus from high-risk, high-reward campaigns to sprinkling your strategy with a mixture of campaign types and sizes. In particular, this shift lends itself perfectly to newsjacking – both proactive and reactive – and I will explain how best to adopt this practice.

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