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About this Session

Marketers face unique challenges in getting buy-in from other teams.

While other departments may be aligned to business goals, there is often a lot of friction when it comes to collaborating and driving forwards a joint, joined-up marketing agenda. This is down to a lack of understanding of the processes, systems and tools used by other functions, alongside cultural divisions and power struggles.

My talk is for marketing leaders looking for practical tips on how they can break through departmental silos and build cross-functional teams that perform.

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