You can check out this session on September 13, 2019 at 2:55 pm - Syndicate 1 & 2

Speaker

Fran Griffin

Fran Griffin

Honcho
@FrannGriffin

About this Session

Links, links, links – we all know they’re important. But in Digital PR, top tier coverage isn’t always guaranteed to include one. Fran will discuss when and why to value a client name mention on a tier one website, despite no links – and how to explain this to SEO-focused clients. The talk will equip listeners with the knowledge of how to properly measure campaigns and all coverage, and how to strike the right balance between a tangible link and “excellent to have” exposure.

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