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About this Session

Robin will talk through the challenges in automation of marketplace SEO:
– enormous sites mean there’s a fixed taxonomy and it’s hard to rank for longer tail terms
– internal linking at scale helps you rank for longer tail terms but creates duplicate and overlapping content
– you have lots of certain data internal data, so you use that instead of demand data, which means the site drifts away from what buyers need
– you need to continuously optimise but current tooling is all one-off

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