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About this Session

Walk away with a plan on how to build a community around your B2B niche.

Christina will explain:

Why community can empower B2B audiences unlike other channels and how it compliments marketing, sales and customer success

How to understand the genuine needs of your ideal members before building a community

How to build your minimum viable community (from getting early members to facilitating connections, to doing things that don’t scale)

How to empower community members for long-term retention

Christina will also share recommended resources and tools on community building

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