You can check out this session on September 13, 2019 at 2:55 pm - Meeting Room 1


Martha van Berkel

Martha van Berkel

Schema App

About this Session

How is Martha two degrees from Kevin Bacon? You can find out by looking at the her knowledge graph. The graph explains how Martha is connected to things on the web, including Mr Bacon. What you may not know is that proper “connected” schema markup (aka structured data) is the SEO strategy for building and controlling a knowledge graph to help search engines/voice/bots understand your company. Learn how to create proper “connected” schema markup and how you can use it to drive awesome SEO results and Business Intelligence!

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