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About this Session

High-quality content is an essential part of SEO and, for many, is considered to be one of the most important ranking factors. But to really reap the reward of great content, you’re going to need a plan of action! A clear content strategy will help you create content which is useful, informative, engaging and relevant to your audience.

From keyword mapping to content repurposing, content pillars and topic clusters, to detailed knowledge hubs and link-worthy campaign content which scores dreamy AF headlines – in this talk I’ll share some top tips I’ve learned from various roles in the industry, on how to create a killer content strategy.

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