You can check out this session on April 12, 2019

Speaker

Heather Physioc

Heather Physioc

VML
@heatherphysioc

About this Session

We live in a world of theory and uncertainty, but clients want to know they are investing in a “sure deal.” Learn how to forecast SEO results, estimate the potential ROI of your projects, and the opportunity cost of inaction to help persuade clients to invest in search. This session will talk about how to understand the goals your client cares about, tie organic search efforts back to the big picture, and equip SEOs with useful tools to estimate the potential impact of your work and communicate it effectively to stakeholders and decision-makers that matter.

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