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About this Session

So your Google Ads accounts are achieving their ROAS targets – but are they profitable? This talk will help stop you from being blindsided by business processes that harm profitability, and highlight how you can use business intelligence to increase your Google Ads ROI. By the end of the talk you’ll have a series of steps to follow to import relevant business data into your Google Ads accounts, no matter what feed management technology you use.

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